Privacy Policy

Last updated: January 2026

Introduction

At Daydreamer Apothecary ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or make a purchase.

Information We Collect

Information you provide:

  • Name and contact information (email, shipping address, phone number)
  • Payment information (processed securely through Shopify Payments)
  • Account information if you create an account
  • Communications you send us (emails, contact form submissions)
  • Email subscription preferences

Information collected automatically:

  • Browser type and device information
  • IP address and general location
  • Pages visited and time spent on site
  • Referring website
  • Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to your questions and requests
  • Send marketing emails (only if you've opted in)
  • Improve our website and customer experience
  • Comply with legal obligations

Email Marketing

If you subscribe to our email list, you'll receive:

  • Moon phase brewing guides
  • Exclusive offers and early access to new blends
  • Wellness tips and ritual inspiration

You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly.

Cookies

We use cookies to:

  • Remember your cart contents
  • Analyze website traffic (via Google Analytics)
  • Improve your browsing experience

You can disable cookies in your browser settings, though some website features may not function properly.

Third-Party Services

We use trusted third-party services to operate our business:

  • Shopify: E-commerce platform and payment processing
  • Klaviyo: Email marketing (if subscribed)
  • Google Analytics: Website analytics
  • Meta/TikTok Pixels: Advertising (if applicable)

These services have their own privacy policies governing how they handle your data.

Data Security

We implement appropriate security measures to protect your personal information. Payment information is encrypted and processed securely through Shopify Payments—we never store your full credit card details.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications
  • Request a copy of your data

To exercise these rights, contact us at hello@daydreamerapothecary.com.

Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact Us

Questions about this Privacy Policy? Contact us:

Email: hello@daydreamerapothecary.com

Mailing Address:
Daydreamer Apothecary
Western Massachusetts, USA